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Why Ben Dempsey wants your vote in May

      Dr Benedict Dempsey, or just plain Ben to many, has been chosen by Liberal Democrat members to lead the party’s campaign to become the first directly elected Mayor of Sussex.

       

      Ben grew up in Haywards Heath, lives in Ditchling with his family, studied at the University of Sussex, and currently works for WWF. His professional background spans humanitarian aid, nature conservation, and local politics, including four years as a Mid Sussex District Councillor.

       

      On the Sussex And The City podcast, Ben lays out his vision for a “strategic, collaborative and green” Sussex; one in which biodiversity, bus networks and bonfire spirit matter just as much as GDP.

       

      🎧 Listen to the full conversation now

       

      Dempsey’s pitch for mayor, he says, is rooted in pragmatism, calm debate, and “grown-up politics.”

       

      He knows that housing, transport and economic development will be the main KPIs of the new mayoralty, but he also makes the case that “protecting and recovering nature” isn’t just a moral issue, it’s central to our long-term economic resilience.

       

      But he doesn't oppose more housing, arguing instead for “weaving nature into a landscape that is full of people” and using mayoral powers to ensure new developments are high-quality, low-carbon, and biodiversity-friendly.

       

      His top priority for the first 100 days 

      A bus network overhaul: “If we want rural areas, young people, older people, jobseekers and tourists to all be part of Sussex’s future, we need to sort the buses out.”

       

      🏞️ Brand Sussex matters

      He’s also keen to define a new identity for Sussex; not just Brighton, or East vs West - but a joined-up, proudly distinctive region.

       

      “There’s so much exciting potential here. We have bonfire societies and biodiversity, universities and creative industries. If we can unite behind that, we can make this place not just feel different, but work better.”

       

      🗣️ Listening matters more than slogans

      The conversation is refreshingly light on tribal politics, but heavy on tone. Dempsey knows many people are still sceptical about the new mayoral role, or haven’t even heard that it is going to happen.

       

      But he sees that as an opportunity.

       

      “This is a fragmented region. But that just makes listening more important. We don’t need more shouting; we need to find common ground and build something people believe in.”

      logo-siuc-enterprisenation

      Worthing-based Shake It Up Creative a partners for this episode.

       

      A marketing and web agency that helps businesses stand out - with style, strategy and substance. Whether it’s building a slick website, crafting a brand from scratch, or demystifying PR and SEO, they bring clarity and confidence to marketing. Their sectors of strength are arts & culture, hospitality and charity.

       

      Known for their straight-talking advice and collaborative mindset, the team run free online help sessions with their #ShakeItHUB initiative and pro bono mentoring through BIPC, Community Works and Enterprise Nation.

       

      They’ve supported hundreds of startups, non-profits and growing SMEs with strategy, branding, SEO and smart marketing campaigns. Shake It Up Creative was a finalist in the 2025 Independent Agency Awards for Best Promotional Campaign proving you can do bold, beautiful marketing with small teams and small budgets.

       

      To shake up your marketing the right way, visit shakeitupcreative.com.

      SATC Podcast #25

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